TITLE

Black TV network rips White House anti-drug ad buy

AUTHOR(S)
Teinowitz, Ira
PUB. DATE
January 2000
SOURCE
Advertising Age;1/17/2000, Vol. 71 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
States that Black Entertainment Television (BET) cable network is refusing to air advertising for the federal anti-drug initiative in the United States. BET demand for a larger share of the advertising budget; Reaction to White House policy allowing television networks using anti-drug themes in programs to run fewer public service ads; Issue of whether African-Americans can be reached effectively through mainstream media.
ACCESSION #
2697878

 

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