Creative Discomfort

Fitch, Stephane
September 2007
Forbes Asia;9/17/2007, Vol. 3 Issue 15, p124
The article considers the decision of advertising executive Sir Frank Lowe to start his new London, England-based advertising agency, Red Brick Road, with former colleagues. With a 67-person advertising shop that is unfettered by ties to a publicly held parent, Lowe insists his creative department can come up with attention-getting TV, Web and print advertisements that one would not see from a giant advertising company. Paul Hammersley, agency managing director, expects it to bring in $20 million in revenue in 2007.


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