Mass Market Medicine

Singh, Seema
September 2007
Forbes Asia;9/17/2007, Vol. 3 Issue 15, p48
The article focuses on the initiative of cardiologist and hospital entrepreneur Devi Shetty to provide a micro-health insurance program called Yeshasvini. Under the program 1.6 million farmers were enrolled in its first year in 2003-2004. Since then it has insured 9.5 million people, with 2.2 million joining in 2007. Although not for profit, Yeshasvini is laying the groundwork for business to provide underwriting care for far more millions in India. Yeshasvini is available to farmers and other rural folks who have been members of a cooperative.


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