Bright future

Tarnowski, Joeph
September 2007
Progressive Grocer;9/15/2007, Vol. 86 Issue 12, p98
Trade Publication
The article focuses on marketing candles in the U.S. According to the Washington-based National Candle Association, nearly half of all American women say they specifically use candles as part of their decorating scheme, and the growing popularity of what the trade group calls "scenterior design," which is a driving force in candle sales. Not surprisingly, the fall season's newest candle fragrances and colors reflect these emerging fashion and design themes, and include nuanced colors and calming yet complex fragrances.


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