TITLE

Bright future

AUTHOR(S)
Tarnowski, Joeph
PUB. DATE
September 2007
SOURCE
Progressive Grocer;9/15/2007, Vol. 86 Issue 12, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on marketing candles in the U.S. According to the Washington-based National Candle Association, nearly half of all American women say they specifically use candles as part of their decorating scheme, and the growing popularity of what the trade group calls "scenterior design," which is a driving force in candle sales. Not surprisingly, the fall season's newest candle fragrances and colors reflect these emerging fashion and design themes, and include nuanced colors and calming yet complex fragrances.
ACCESSION #
26949518

 

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