TITLE

Joining the Pack

PUB. DATE
October 2007
SOURCE
Hispanic;Oct2007, Vol. 20 Issue 10, p13
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the decision of Nielsen Media Research to stop using the Hispanic Television Index (HTI), a system developed to measure the English and Spanish-language television programming that Latinos watch. HTI, which was established in 1992, was thought to be a groundbreaking development in media research in the U.S. However, with the increasing number of Hispanics, HIT might prove to be misleading.
ACCESSION #
26939725

 

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