Self-branding in college fdsvc. permits needed yearly change

December 1999
FoodService Director;12/15/99, Vol. 12 Issue 12, p6
Trade Publication
Focuses on the self-branding seminar of David Henry, a concept development manager for The Wood Co., in college food service. How Henry described self brands; What to consider in launching a brand; Advise of Henry about merchandising.


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