TITLE

The Age of the Customer

PUB. DATE
January 2000
SOURCE
Chain Store Age;Jan2000, Vol. 76 Issue 1, p3A
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance and value of customer information and customer relationship management (CRM) in the retail industry. Use of customer information to determine the effectiveness of advertising and promotional campaigns; Implications of the automation of CRM; Impact of the emergence of electronic commerce on customer relationships of retailers.
ACCESSION #
2692701

 

Related Articles

  • MADE FOR EACH OTHER. Strzelecki, Molly // Retail Leader;May/Jun2015, Vol. 5 Issue 3, p10 

    The article discusses how some players in the consumer packaged-good sector create strategies to boost customer relationship. Topics discussed include how retailer 84.51 degrees uses analytics and insights to improve customer engagement, and the standard customer service provided by convenience...

  • HOW MAY WE HELP YOU? Hudgins, Matt // Shopping Centers Today;Oct2015, Vol. 36 Issue 10, p32 

    The article discusses the efforts of retail landlords around the world in enhancing their mall customer-service desks. Topics covered include the updated Simon Guest Services being offered in Simon malls, the use of technology and interactive electronics in customer-service desks and the planned...

  • Take 3 Simple Steps To Ensure You Don't Forget.  // Customers First;Sep2010, Vol. 15 Issue 8, p4 

    The article offers customer relations management tips, focusing on how not to forget important information provided by the customers.

  • Keep A Customer's Unwelcome Advances At Bay.  // Customers First;Sep2010, Vol. 15 Issue 8, p5 

    The article offers tips on how to manage unwelcome advances from customers.

  • 12 principles of CRM success. Pedraza, Milton // B to B;03/27/2000, Vol. 85 Issue 2, p52 

    Provides guidelines for a successful implementation of customer relationship management (CRM). Becoming flexible, adaptable and sustainable; Maintaining an unrelenting focus on creating customer value; Understanding the power and limits of technology.

  • Optimizing Customer Relationship Management.  // Chain Store Age;Jan2000, Vol. 76 Issue 1, p8A 

    Focuses on the ways in which retailers can use customer information and data to optimize customer relationship management (CRM). Means to receive customer information in retail trade; Information on several customer-integration products; Challenges for the integration of customer information.

  • Use Voicemail & Email To Stand Out From The Crowd.  // Customers First;Feb2011, Vol. 16 Issue 1, p4 

    The article lists several tips on how to improve customer relations using voicemail and email which includes making callers curious, making callers laugh, and associating the company with a positive emotion.

  • The magic touch. Pritchett, Price // Executive Excellence;Apr98, Vol. 15 Issue 4, p12 

    Provides information on the service excellence concept for customers. Rules for clients and customer concerning excellent service; Strategies for service excellence.

  • Winning value-driven buyers. Tucker, Robert B. // Executive Excellence;Apr98, Vol. 15 Issue 4, p19 

    Discusses strategies to please customers. Ways of making a customers' life easy; Information on the provision of customer service responsiveness.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics