TITLE

WAR GAMES

AUTHOR(S)
Chynoweth, Carly
PUB. DATE
September 2007
SOURCE
People Management;9/20/2007, Vol. 13 Issue 19, p46
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the recruitment strategy of KPMG. The company already has a number of tactics to deal with it, although these are being continuously tweaked to ensure that they stay relevant. For example, three years ago the firm developed a new approach to reaching students on campus. Their recruiters went into the student unions. KPMG is using social networking sites to tell people about campus events and setting up online communities for interns, gap year students and newly recruited graduates.
ACCESSION #
26917435

 

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