TITLE

Mobile Advertising Gains Steam

AUTHOR(S)
Smith, Brad
PUB. DATE
October 2007
SOURCE
Wireless Week;10/1/2007, Vol. 13 Issue 15, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the efforts of mobile carriers and Internet companies to offer mobile advertising. Vodafone offers free text messaging to its Czech subscribers if they accept advertisements on their telephones. Nokia acquired Enpocket, a company that develops technologies that support mobile advertisements. Social networking site MySpace allows subscribers of advertisement-supported accounts to send and receive messages for free. INSET: M:Metrics Provides Mobile Ad Audits.
ACCESSION #
26915539

 

Related Articles

  • Vodafone begins interactive TV push.  // Campaign;11/15/2002, Issue 46, p7 

    Focuses on the launch of an interactive television campaign by mobile telecommunications network agency Vodafone AG as a part of £25 million product promotion plan. Features of the campaign; Channels telecasting the campaign; Benefits of the campaign to the viewers; Applications of the...

  • Speed dialling. Dredge, Stuart // New Media Age;11/1/2007, p23 

    This article looks at the implications of high-speed mobile Internet access for the mobile content industry. The key question raised by High-Speed Downlink Packet Access (HSDPA) is how it will change users' behaviour and habit, as well as what the implications are for content creators and...

  • 12 things you need to know about 2009. Woods, Adam // Revolution (14605953);Jan2009, p34 

    The article presents 12 developments in the communications industry the author expects to see in 2009. It mentions the launching of Project Kangaroo, the on-demand service from BBC Worldwide, ITV and channel 4. The author also cites online advertising taking over TV as Great Britain's biggest...

  • Fashion Statement. Wasserman, Todd // Adweek Western Edition;10/16/2000, Vol. 50 Issue 42, p82 

    Details the advertising strategy of the company Nokia for its cellular phones. Background of the company; Advertising agencies hired by the company; Lead of the company against its 0competitors; Reason for the success of Nokia; How the company builds its brand.

  • Nokia set to roll out mobile ad division. Lim, Kenny // Media: Asia's Media & Marketing Newspaper;6/26/2008, p8 

    The article reports that Nokia has launched a mobile advertising unit called Nokia Interactive Advertising, in an effort to boost mobile marketing in Asia. According to the author, the business is designed to place advertisements at the most appropriate time and match them more closely to user...

  • Mobile Advertising Reaches for the Sky. Smith, Brad // Wireless Week;8/15/2007, Vol. 13 Issue 13, p6 

    The article discusses mobile advertising, a booming industry that has grown with Internet advertising. It notes that Strategy Analytics has predicted that the 1.4 billion-U.S.-dollars spent by advertisers on mobile media in 2007 will rise to 14.4 billion U.S. dollars in 2011. It cites the...

  • Zap! There's no escaping the mobile ad. Koranteng, Juliana // Ad Age Global;Jan2001, Vol. 1 Issue 5, p9 

    Predicts the spending of marketers for mobile and online advertising in 2005. Companies investing in mobile marketing and mobile commerce; Client of Adeptra for its Web-alert services; Companies participating in the trial of ZagMe, a mobile phone marketing service launched by SportsFlash.

  • Combating online fraud attacks in mobile-based advertising. Cho, Geumhwan; Cho, Junsung; Song, Youngbae; Choi, Donghyun; Kim, Hyoungshick // EURASIP Journal on Information Security;1/4/2016, Vol. 2016, p1 

    Smartphone advertisement is increasingly used among many applications and allows developers to obtain revenue through in-app advertising. Our study aims at identifying potential security risks of mobile-based advertising services where advertisers are charged for their advertisements on mobile...

  • Nokia supports phone with interactive poster. Grimshaw, Colin // Marketing (00253650);7/24/2003, p6 

    Nokia Corp. is to promote its new 3300 mobile phone, which incorporates an MP3 player and an FM radio, through a ground-breaking interactive outdoor campaign that allows people to listen to the phone's music technology by touching a button on a six-sheet poster. The national campaign, which...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics