Mobile Advertising Gains Steam

Smith, Brad
October 2007
Wireless Week;10/1/2007, Vol. 13 Issue 15, p22
Trade Publication
The article discusses the efforts of mobile carriers and Internet companies to offer mobile advertising. Vodafone offers free text messaging to its Czech subscribers if they accept advertisements on their telephones. Nokia acquired Enpocket, a company that develops technologies that support mobile advertisements. Social networking site MySpace allows subscribers of advertisement-supported accounts to send and receive messages for free. INSET: M:Metrics Provides Mobile Ad Audits.


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