Making a Buck Off Off-Deck

Smith, Brad
October 2007
Wireless Week;10/1/2007, Vol. 13 Issue 15, p20
Trade Publication
The article offers information on an off-deck mobile content payment system developed by mobile carriers in response to the growing market share of Web site mobile content providers. The Trusted Mobile Payment Framework, a cross-carrier payment scheme developed by Orange, O2, 3, TMobile and Vodafone, allows subscribers to buy off-deck content and have it billed through their carrier. Also known as Payforit, it has lower after-sale customer care costs than those of premium SMS.


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