TITLE

Making a Buck Off Off-Deck

AUTHOR(S)
Smith, Brad
PUB. DATE
October 2007
SOURCE
Wireless Week;10/1/2007, Vol. 13 Issue 15, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on an off-deck mobile content payment system developed by mobile carriers in response to the growing market share of Web site mobile content providers. The Trusted Mobile Payment Framework, a cross-carrier payment scheme developed by Orange, O2, 3, TMobile and Vodafone, allows subscribers to buy off-deck content and have it billed through their carrier. Also known as Payforit, it has lower after-sale customer care costs than those of premium SMS.
ACCESSION #
26915538

 

Related Articles

  • Orange to offer game handset.  // New Media Age;9/5/2002, p4 

    Deals with the plan of Orange to launch a mobile gaming handset as part of a campaign to attract gamers and increase its mobile gaming portfolio. Features of the Orange phone; Factors considered by the firm in the creation of the handset; Creation of a game publishing division by the firm.

  • Editor's view. Morris, Anne // Total Telecom Magazine;Apr2009, p5 

    The author offers his views on the announcement by telecommunication operators Vodafone and Orange that they would outsource their mobile networks, to Ericsson and Nokia Siemens Networks respectively. She thinks that the deal represents that operators are taking action to cut costs and deals...

  • Industry plans for mass take up of ringback tones. Pearse, Justin // New Media Age;5/6/2004, p1 

    Ringback tones are set to reach mass market in 2004, with Vodafone, O2 and Orange all having issued requests for proposals for suppliers. Industry observers believe ringback tones, which are seen by many as a possible new cash-cow for operators and record companies, will be launched by all...

  • Free will. Taaffe, Joanne // Total Telecom Magazine;Jul/Aug2007, p7 

    The article examines the viability of Orange's fixed-mobile pricing plan for both the Wi-Fi and GSM services. The French company claims that 2,000 new customers per day are subscribing to its fixed-GSM converged services. Orange is bundling customers into as many services around its fixed...

  • Mobile body looks to create traffic measurement system. Glaister, Milly // Media Week;9/30/2008, Issue 1180, p6 

    The article reports on the initiative of GSM Association, ABCe and five major British mobile networks to create an audience measurement system dedicated to mobile advertising. The British mobile media market is expected to be worth £24 million in 2012 compared with £7.4 million in 2007...

  • New mobile phone services.  // Management Services;Sep96, Vol. 40 Issue 9, p31 

    The electronic industry DTI Communication has confirmed the new radio channels to be allocated to the next generation of mobile communications services. The four industry players are all working on more advanced technologies and the two analogue services of the electronics firms Celinet's and...

  • 3 draws up its defence. Carter, Ben // Marketing (00253650);10/27/2004, p14 

    The article reports that Vodafone AG and Orange Co. could threaten 3's dominance of the nascent 3G Corp. market. The big four operators, Vodafone, T-Mobile, Orange and O sub 2, are preparing to park their 3G tanks on 3's lawn. Vodafone is expected to be first to market, backed by a £13m...

  • Pay day. Stephen, Craig // Total Telecom Magazine;May2008, p30 

    The article reports on the efforts of mobile operators in developing and introducing mobile banking services. Safaricom had 1.3 million users in Kenya for its M-Pesa banking service, developed by part-owner Vodafone, which intends to introduce the service in Tanzania and India. Orange,...

  • Operators team up for ad metric.  // Marketing (00253650);2/20/2008, p12 

    The article reports on the move of mobile companies Orange, Telefónica O2 Europe PLC, T-Mobile International AG, Vodafone AG, and 3UK to develop an audience measurement system for mobile advertising in Great Britain. These companies have formed a working group for the development of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics