TITLE

ODPs Practice Usability

AUTHOR(S)
Alleven, Monica
PUB. DATE
October 2007
SOURCE
Wireless Week;10/1/2007, Vol. 13 Issue 15, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on the marketing efforts of on-device portal (ODP) providers. SurfKitchen launched a portal in partnership with a mobile operator in Malaysia. Action Engine is partnering with more brands and expects to line up with about 10 major brands. Technological barriers facing the industry are also cited.
ACCESSION #
26915534

 

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