ODPs Practice Usability

Alleven, Monica
October 2007
Wireless Week;10/1/2007, Vol. 13 Issue 15, p10
Trade Publication
The article offers information on the marketing efforts of on-device portal (ODP) providers. SurfKitchen launched a portal in partnership with a mobile operator in Malaysia. Action Engine is partnering with more brands and expects to line up with about 10 major brands. Technological barriers facing the industry are also cited.


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