Do You Want Ads with that E-Mail?

Alleven, Monica
October 2007
Wireless Week;10/1/2007, Vol. 13 Issue 15, p6
Trade Publication
The article examines the market potential of mobile electronic-mail advertising. Strategy Analytics says that 72 percent of survey respondents who have an e-mail feature on their cellular telephones have never used it. Graphic advertising through this platform could be more effective in reinforcing brand. However, invasion of privacy could shy away customers from using advertisement-supported mobile e-mail.


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