TITLE

Do You Want Ads with that E-Mail?

AUTHOR(S)
Alleven, Monica
PUB. DATE
October 2007
SOURCE
Wireless Week;10/1/2007, Vol. 13 Issue 15, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the market potential of mobile electronic-mail advertising. Strategy Analytics says that 72 percent of survey respondents who have an e-mail feature on their cellular telephones have never used it. Graphic advertising through this platform could be more effective in reinforcing brand. However, invasion of privacy could shy away customers from using advertisement-supported mobile e-mail.
ACCESSION #
26915533

 

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