Ford forges Web link with Yahoo!

Riedman, Patricia; Halliday, Jean; Miller, Joe
January 2000
Automotive News;1/10/2000, Vol. 74 Issue 5856, p4
Trade Publication
Reports on Ford Motor Co.'s introduction of a marketing program with Yahoo! Inc. Ability of car owners to access owner guides and Ford Credit information; Services offered by Ford's OwnerConnection online Web site; Extension of services to owners of Ford's Jaguar and Volvo vehicles; Other interactive marketing services offered by Ford; Similar marketing program being developed by General Motors with America Online.


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