TITLE

Ford forges Web link with Yahoo!

AUTHOR(S)
Riedman, Patricia; Halliday, Jean; Miller, Joe
PUB. DATE
January 2000
SOURCE
Automotive News;1/10/2000, Vol. 74 Issue 5856, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Ford Motor Co.'s introduction of a marketing program with Yahoo! Inc. Ability of car owners to access owner guides and Ford Credit information; Services offered by Ford's OwnerConnection online Web site; Extension of services to owners of Ford's Jaguar and Volvo vehicles; Other interactive marketing services offered by Ford; Similar marketing program being developed by General Motors with America Online.
ACCESSION #
2691410

 

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