Some Like It Hotter

Linnett, Richard
January 2000
Adweek Eastern Edition;1/3/2000, Vol. 41 Issue 1, p18
Reports on the television advertising campaign designed by BBDO New York for Federal Express Corp. Theme; Use of the concept of an advertisement within an advertisement; Company's advertising spending for it's `Be absolutely sure,' campaign in 1998; Theme variations in the course of the campaign.


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