TITLE

Some Like It Hotter

AUTHOR(S)
Linnett, Richard
PUB. DATE
January 2000
SOURCE
Adweek Eastern Edition;1/3/2000, Vol. 41 Issue 1, p18
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the television advertising campaign designed by BBDO New York for Federal Express Corp. Theme; Use of the concept of an advertisement within an advertisement; Company's advertising spending for it's `Be absolutely sure,' campaign in 1998; Theme variations in the course of the campaign.
ACCESSION #
2691370

 

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