TITLE

Adjust Your Sets

AUTHOR(S)
Jacoby, Tamar
PUB. DATE
January 2000
SOURCE
New Republic;01/24/2000, Vol. 222 Issue 4, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on efforts of television networks in the U.S. for increasing minority representation in their industry. Urge made by the networks to establish minority recruitment programs, add minority writing slots to successful shows, and do more business with minority suppliers; Discussion on root cause of segregated viewing of television; Changes that have taken place in the television industry through the advent of cable and television advertising.
ACCESSION #
2691240

 

Related Articles

  • By the Numbers.  // Multichannel News;10/13/2003, Vol. 24 Issue 41, p26A 

    Focuses on viewership ratings of advertisement-supported cable television programming in the U.S. as of 2003. Growth of cable audience in the 2002 season; Performance of primetime cable television programs; Comparison of the viewership performance of cable networks with broadcast networks.

  • Random Notes:. Maxwell, Paul // CableFAX Daily;7/17/2006, Vol. 17 Issue 136, p6 

    Presents an update on the U.S. cable television industry. Southwest Cable and Pay TV Marketing Seminar of the Cable and Telecommunications Association for Marketing; Premiere of the television program "Brotherhood" at Showtime; Impact of the changes planned by Nielsen for television commercial...

  • HBO Paves $10M Road to 'Rome'. Hibberd, James // Television Week;7/18/2005, Vol. 24 Issue 29, p1 

    Reports on the promotional plans of HBO for the television program "Rome." Intention of the cable network to make the first three episodes available to non-cable subscribers via a free preview weekend; Significance of the success of the program to HBO; Scope of a national cable advertising...

  • Upfront Cable Bump to $6 Bil. Chunovic, Louis // Television Week;6/2/2003, Vol. 22 Issue 22, p1 

    Provides information on the increase in cable network upfront in the U.S. as of June 2, 2003. Reason behind the increase in cable upfront; Increase in the advertising rate of cable television network; Details on the syndication rate of cable television.

  • Cable Jumps Upfront Gun. Friedman, Wayne // Television Week;5/17/2004, Vol. 23 Issue 20, p1 

    Reports on the trend toward early selling of upfront advertisement to cable network in the U.S. in 2004. Advertisers involved in cable deals; Benefits; Prediction on the growth of broadcast network upfront prime time market.

  • Cable's Folly May Be Syndie's Gain. Friedman, Wayne // Television Week;6/13/2005, Vol. 24 Issue 24, p14 

    Reports on the actions taken by media buyers following the aggressive upfront pricing in advertising on syndicated television programs in major cable networks in the U.S. Projected increase in the upfront buying market in 2005; Upfront sales in syndication posted by broadcast networks in 2004;...

  • TVB: Cable's Best Isn't Even a Top-100 Show. Romano, Allison // Broadcasting & Cable;1/5/2004, Vol. 134 Issue 1, p12 

    Presents statistics on the performance of television programs from cable television and broadcast television in the U.S. in 2003 based on ratings from Nielsen Media Research. Audience share of cable networks during prime time compared with that of broadcast networks; Remarks from TVB president...

  • MIGRATING VIEWERS SHIFTING DOLLARS. Mermigas, Diane // Television Week;10/27/2003, Vol. 27 Issue 43, p14 

    Discusses issues related to the cable television industry in the U.S. as of October 27, 2003. Decline in the television ratings of broadcast networks; Potential impact of the changes in basic cable and paid tier cable programing on all television economics; Discussion of the 2004 television...

  • Nets yearn for 'Sweet Smell' of success. Lowry, Brian // Variety;7/12/2004, Vol. 395 Issue 8, p17 

    Focuses on the search of cable television networks in the U.S. for success in their programming. Campaign of Fox parent News Corp.; Behavior of television advertisers according to the "Wall Street Journal" which affect advertising sales; Reason for the failure of a television series; Pressures...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics