TITLE

How much is your brand worth?

AUTHOR(S)
Altman, Wilf
PUB. DATE
April 1999
SOURCE
Cabinet Maker;04/16/99, Issue 5134, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the importance of brand building for small and medium sized furniture manufacturers in Great Britain. Considerations in undertaking the process of brand valuation; Elements of brand valuation; Benefits of brand valuation for small and medium sized furniture manufacturers.
ACCESSION #
2690823

 

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