Bokaie, Jemima
September 2007
Marketing (00253650);9/5/2007, p22
Trade Publication
The article reports on poor performance of Timberland Co. in last few years and presents the views of marketing experts on the problem and its remedy. According to company reports, its profits fell 39%, from $161.6m to $99.2m, in the three months to 29 June 2007. According to marketing analyst Robin Gibson, Timberland should refocus on the brand's core values as a specialist in outdoor performance.


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