TITLE

Are We Having Fun Yet?

AUTHOR(S)
Griffin, Cara
PUB. DATE
September 2007
SOURCE
SGB;Sep2007, Vol. 40 Issue 9, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses technological developments in the sporting goods industry geared toward enhancing the fun aspects of active pursuits. GoPro Inc., founded by Nicholas Woodman, which makes lightweight, shockproof and waterproof digital sports cameras, is cited as an example, as is an elliptical trainer from Horizon Fitness which features built-in speakers and iPod controls.
ACCESSION #
26907334

 

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