Communication Breakdown

Ryan, Thomas J.
September 2007
SGB;Sep2007, Vol. 40 Issue 9, p12
Trade Publication
The article discusses the relationship between retailers and suppliers in the sporting goods industry. Based on an informal survey, it is said that the quality of vendor representatives and difficulties with shipping are the two largest sources of frustration for retailers. Several retailers are quoted discussing the significance of the seasonal nature of sporting goods sales.


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