Reebok's New Tech and Branding

Leand, Judy
September 2007
SGB;Sep2007, Vol. 40 Issue 9, p6
Trade Publication
The article reports on the business plans of Reebok International Ltd. Chief marketing officer Uli Becker is quoted discussing the merger with Adidas, which occupied the company for most of 2007, and the company's plans to refocus on the Reebok brands in 2008. The SmoothFit and HexRide brands of running shoes are to be promoted.


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