TITLE

Reebok's New Tech and Branding

AUTHOR(S)
Leand, Judy
PUB. DATE
September 2007
SOURCE
SGB;Sep2007, Vol. 40 Issue 9, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the business plans of Reebok International Ltd. Chief marketing officer Uli Becker is quoted discussing the merger with Adidas, which occupied the company for most of 2007, and the company's plans to refocus on the Reebok brands in 2008. The SmoothFit and HexRide brands of running shoes are to be promoted.
ACCESSION #
26907323

 

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