Keeping Pipeline Insights Actionable

Agarwal, Anupam
October 2007
CRM Magazine;Oct2007, Vol. 11 Issue 10, p48
Trade Publication
The article asserts that existing customer relationship management technology assets can promote incremental growth by improving sales pipeline management. According to the author, growth can be achieved by developing an accurate sales forecast and optimizing outcome from business opportunities that are already in the sales pipeline. To manage sales in the pipeline, actions are taken in the areas of people, processes and tools.


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