TITLE

BEST KITEBOARDING SPLASHES INTO E-COMMERCE USING NETSUITE

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2007
SOURCE
CRM Magazine;Oct2007, Vol. 11 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article describes the use of the customer relationship management solution from NetSuite in integrating the front- and back-end operations of Best Kiteboarding, a supplier of all manner of gear and equipment for kite boarding. According to Troy Lawson, the company's chief operating officer, NetSuite was adopted because it meets the company's requirement for customizable products, as well as support automatic tracking and crediting of affiliate marketers.
ACCESSION #
26901455

 

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