TITLE

THE CHAIN GANG

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2007
SOURCE
CRM Magazine;Oct2007, Vol. 11 Issue 10, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article encourages companies to merge their supply chain management (SCM) data with customer relationship management system to improve the delivery of services to customers. A Web portal is a key component of a successful SCM strategy, in which partners and customers can check inventory levels, order status, shipment progress and billing costs. SCM can be integrated with CRM through a demand-driven supply networking system. INSET: Laying a Firm Foundation.
ACCESSION #
26901452

 

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