TITLE

CRM Scores for Sports Franchises

AUTHOR(S)
Beasty, Colin
PUB. DATE
October 2007
SOURCE
CRM Magazine;Oct2007, Vol. 11 Issue 10, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the use of third party-based customer relationship management (CRM) system in various sports organizations in the U.S. CRM products are being used by sports franchises in providing their fans with promotions, schedules and team events. Sports franchises also use CRM products to communicate with agents, memorabilia vendors and the media.
ACCESSION #
26901448

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics