Coupons Without the Clipping

Tsai, Jessica
October 2007
CRM Magazine;Oct2007, Vol. 11 Issue 10, p14
Trade Publication
The article assesses the impact of mobile coupon on advertisers market and customers' purchasing preferences in the U.S. The increased number of Internet-savvy consumers has driven this new trend, characterized by the use of e-mail coupons that can be targeted and monitored more accurately. The trend is also manifested in short messaging system coupons which targets mobile devices. But both marketers and consumers raise the issue of privacy in using these schemes.


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