CLA Targets Gen X

September 2007
Fabricare Canada;Sep/Oct2007, Vol. 51 Issue 5, p8
Trade Publication
The article reports that the Coin Laundry Association in Canada is planning to sell drop-off laundry service to Generation X, the term for people aging 26- to 46-year-olds. The theory is that outsourcing laundry is a logical move for people who value free time over time-consuming tasks. Therefore, the association is sponsoring a contest called "Take a Load Off" on the web site www.MySpace.com, wherein contestants are invited to submit funny laundry-related videos.


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