The Internet as Ally for Financial Services Professionals

Hansch, Thomas C.
February 1998
Journal of Financial Planning;Feb1998, Vol. 11 Issue 1, p103
Academic Journal
This article discusses the use of the Internet as an ally for financial services professionals. There are a number of ways financial advisors can use the Internet. Many companies use the Internet as a way to publicize their services or provide a company directory. In addition, smaller companies or individual planners can list themselves in a financial services directory. For some planners, the answer may be to create their own individual Web page. There are a number of financially focused Web developers who are experts not only in development of high-quality technical Web sites, but often also have the financial background to help planners and advisors build sites that keep pace with changes in the industry.


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