Building brand recognition on Fairfield Univ. campus

Berman, Karen
February 1998
FoodService Director;02/15/98, Vol. 11 Issue 2, p52
Trade Publication
Focuses on Paul Newman's Own pasta sauce which was placed on Fairfield University's cafeteria's menu. Who is Paul Newman; Why the sauce was branched into the college market; Comments from vice president, Bill Lee; Where the idea of putting Newman's Own products on college lunch menus was constructed from.


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