Themes push check averages
- Assimilation and contrast effects in attitude measurement: An inclusion/exclusion model. // Advances in Consumer Research;1992, Vol. 19 Issue 1, p72
Examines a theoretical model of context effects in attitude measurement that predicts a number of conditions. Assimilation and contrast effects; Impact of category width; Political scandal study; Role of salient dimensions; The inclusion/exclusion model; How attitude measurement affects...
- German goods get high marks. Mussey, D. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p40
Reports that German comsumers say goods made in Germany are better than those from the US or Japan. Findings recently released by GfK Market Research Institute; Overall value of products from each country; Ranking of countries; How study was conducted; Details.
- Consumer guide lists 24 winners. Dagnoli, J. // Advertising Age;2/24/1992, Vol. 63 Issue 8, p41
States that Shopping for a Better World, which calls itself the consumer guide to socially conscious corporations, has named its first `honor roll.' Only 24 US consumer product companies made the grade, and of those, only nine are among the 100 leading national advertisers. Guide published by...
- New in label-conscious Japan: bargain hunting. Aoi, Yasue // Christian Science Monitor;1/5/2000, Vol. 93 Issue 29, p7
Discusses the trend of Japanese shoppers to seek inexpensive goods rather than expensive goods with popular name brands.
- Supermarket sleuths. // Nutrition Action Health Letter;Apr92, Vol. 19 Issue 3, p3
Asks California subscribers to help with the magazine's brandname product comparisons by going to local supermarkets and making lists of who's selling what. Contact point.
- Sackcloth and ashes. Brubach, H. // New Yorker;2/3/92, Vol. 67 Issue 50, p78
Comments on the decline of fashion design and consumerism to buy expensive items that currently exist, and offers some products which are fashionable at present. People are tired of fashion and fashion is tired of its own excess; Shopping frenzy has come to a halt; President George Bush's visit...
- Attention shoppers: Don't look now but you are being tailed. Steele, Mark; Larson, Erik // Smithsonian;Jan93, Vol. 23 Issue 10, p70
Notes that in stores all across the country, consumer spies backed by high-tech espionage gear are finding out what makes customers tick. Consumer research companies devoted to figuring out the American consumer; Problem of advertising assaults; Strategies and statistics; Ways in which...
- To avoid debt, try to budget. // Black Enterprise;May91, Vol. 21 Issue 10, p30
Urges consumers to take time to plan a budget. Why it is important to organize finances; Preparing a budget; Sticking to it.
- Suing our way to safety. Petzal, D.E. // Field & Stream;Mar1992, Vol. 96 Issue 11, p21
Presents an article concerning the product liability suit. In many instances a person who has acted with sublime stupidity has been able to collect megabucks from the manufacturer of the product that injured him (or her). The effects of the suit have been hard felt in the firearms industry;...