TITLE

Nielsen bows fan forum

AUTHOR(S)
Learmonth, Michael
PUB. DATE
September 2007
SOURCE
Daily Variety;9/25/2007, Vol. 296 Issue 60, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Nielsen Co. has begun beta testing an online social network to give passionate television (TV) or film fans a forum to express their views in the U.S. The social network, "Hey! Nielsen Score," is designed to be a measure of business and audience engagement. Meanwhile, the company plans to launch the Spanish-language version, "Oye! Nielsen" in January 2008.
ACCESSION #
26882601

 

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