TITLE

Nielsen shift sets off furor

AUTHOR(S)
LEARMONTH, MICHAEL; Adalian, Josef
PUB. DATE
September 2007
SOURCE
Daily Variety;9/26/2007, Vol. 296 Issue 61, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that NBC has been accused by the rival networks of taking advantage of the new Nielsen rule. According to the author, the new Nielsen rule let networks combine the ratings for multiple runs of a show and then report them as one supersized number. He added that the new rule can easily manipulate the scorecard in the press as stated by ABC research chief Larry Hyams.
ACCESSION #
26882465

 

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