Nielsen shift sets off furor

September 2007
Daily Variety;9/26/2007, Vol. 296 Issue 61, p1
Trade Publication
The article reports that NBC has been accused by the rival networks of taking advantage of the new Nielsen rule. According to the author, the new Nielsen rule let networks combine the ratings for multiple runs of a show and then report them as one supersized number. He added that the new rule can easily manipulate the scorecard in the press as stated by ABC research chief Larry Hyams.


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