TITLE

Skoda's Superb sales plan: Win in China

AUTHOR(S)
Frink, Lyle
PUB. DATE
September 2007
SOURCE
Automotive News Europe;9/3/2007, Vol. 12 Issue 18, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the plan by Skoda to strengthen the volume of its next-generation Superb hinge on the car's success in one new market. Skoda will not only launch sales of the large car in China, but will develope it there as well. According to Walt Madeira, an analyst with CSM Worldwide, the Superb will target the growing numbers of upper-middle class in all developing markets, especially China.
ACCESSION #
26848351

 

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