TITLE

Blue Ocean Strategy

AUTHOR(S)
Chan Kim, W.; Mauborgne, Renee
PUB. DATE
September 2007
SOURCE
Leadership Excellence Essentials;Sep2007, Vol. 24 Issue 9, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the concept of the blue ocean strategy. The strategy is to create new market spaces or blue oceans and reconstruct market boundaries. Any organization can do away with head-to-head zero-sum competition with such strategy. An organization may get rid of the factors it competes upon and create something the industry has never offered before paving the way for new market demands.
ACCESSION #
26826643

 

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