Disruptive Innovation

Christensen, Clayton
September 2007
Leadership Excellence Essentials;Sep2007, Vol. 24 Issue 9, p7
The article discusses ways to handle disruptive innovations or new business ideas focused on creating new markets. These include being sensitive to the needs of new customers, avoiding innovation for its own sake and choosing discovery-driven planning over financial analysis paradigms. The article also cites the need to take advantage of innovation failures such as those made by Merck, WD-40 and W. L. George. It explains that disruptive innovation ultimately leads to new growth, market capitalization and product differentiation.


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