TITLE

Disruptive Innovation

AUTHOR(S)
Christensen, Clayton
PUB. DATE
September 2007
SOURCE
Leadership Excellence Essentials;Sep2007, Vol. 24 Issue 9, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses ways to handle disruptive innovations or new business ideas focused on creating new markets. These include being sensitive to the needs of new customers, avoiding innovation for its own sake and choosing discovery-driven planning over financial analysis paradigms. The article also cites the need to take advantage of innovation failures such as those made by Merck, WD-40 and W. L. George. It explains that disruptive innovation ultimately leads to new growth, market capitalization and product differentiation.
ACCESSION #
26826628

 

Related Articles

  • WD-40 Slips in Fourth Quarter, Still Sets Record. Graves, Brad // San Diego Business Journal;11/8/2004, Vol. 25 Issue 45, p7 

    Reports that WD-40 Co., a supplier of cleaning supplies and lubricating fluids in San Diego, California, reported an increase in sales for the fourth quarter ended August 31, 2004.

  • WD-40. Investor's Business Daily // Investors Business Daily;4/ 9/2014, pA02 

    The article offers information on the sales and earnings per share (EPS) of lubricants maker WD-40 for the second quarter (Q2) of 2014.

  • With Sales Down 16 Percent, WD-40 Remains Profitable. Allen, Mike // San Diego Business Journal;7/13/2009, Vol. 30 Issue 28, p6 

    The article reports on the profitable net income of WD-40 Co. despite the 16 percent decline of net sales in California. It states that the company has a 68.8 million U.S. dollars net sales down 16 percent from the comparable periods. Garry Ridge, chief executive officer (CEO) of WD-40 infers...

  • Squeaks in China. Russian Rust Aid WD-40. Pierce, Emmet // San Diego Business Journal;9/13/2010, Vol. 31 Issue 37, p1 

    The article reports on the strong sales performance of WD-40 Co., a public company based in San Diego, California that manufactures products fighting condensation and corrosion.

  • WD-40 Sets Sales Record.  // Happi: Household & Personal Products Industry;Jan2012, Vol. 49 Issue 1, p80 

    The article focuses on the fiscal 2011 sales of WD-40 Co. which increased to a record 336.4 million U.S. dollars after the company posted a 12 % gain in fourth quarter sales.

  • WD-40 lubes the way for new product. Broderick, Pat // San Diego Business Journal;10/28/96, Vol. 17 Issue 44, p12 

    Focuses on the introduction of the product `Triple Additive Lubricant' (T.A.L), by San Diego-based WD-40 Company. Targeted functions of T.A.L; Comments from Gerald Schleif, company chief executive officer; Acquisition of 3-In-One oil brand from Reckitt & Colman L.P.

  • WD-40 company.  // San Diego Business Journal;03/31/97, Vol. 18 Issue 13, p27 

    Profiles WD-40 Company, producer of the multipurpose problem solver, WD-40. Lubricants added to the company's product line in 1996; Financial status of the company; Performance record; Other detailed information on the company.

  • Packaging honors, supports military.  // Packaging Digest;May2011, Vol. 48 Issue 5, p11 

    The article offers brief information on the limited-edition series of collectible cans from WD-40 Co.

  • WD-40 backs Lava soap with 1.5m pound. Mason, Tania // Marketing (00253650);5/3/2001, p4 

    Reports on the plan of WD-40 to launch United States-based soap brand, Lava, in Great Britain. Advertising budget.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics