TITLE

Turn Your Rivals' Loss Into Your Gain

AUTHOR(S)
Slutsky, Jeff; Slutsky, Marc
PUB. DATE
September 2007
SOURCE
Convenience Store News;9/17/2007, Vol. 43 Issue 12, p85
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how a convenience store can increase its business when one or more of its competitors goes out of business. It is suggested that one should get the telephone number of the competitor who has closed its stores. It is stated that a former competitor's mailing list can be a very valuable asset for someone still in the business. It is suggested that one should advertise at the same place and at the same time where the former competitor did.
ACCESSION #
26819785

 

Related Articles

  • Thermal pants and paranoia. Selby, Mary // GP: General Practitioner;1/27/2003, p68 

    Focuses on hassles faced by the author due to the excessive mailing lists sent to her by companies. Product advertisements sent to the author; Reasons for the wrong spelling of the author's name in all the mailing lists sent to her; Suspicion of the author regarding the intention of companies...

  • The Problem With Shrinking Lists (And How to Counteract It). Zebian, Linda // Folio: The Magazine for Magazine Management;Jul2006, Vol. 35 Issue 7, p19 

    The article discusses the problem with shrinking mailing lists in the magazine industry in the U.S. in 2006. It states the reasons for this trend: high costs, competition and privacy issues. To keep renewal rates up, consumer and b-to-b circulators are relying on old fashioned, but cheaper,...

  • Making the Right Choice. Jones, Lucretia Di Santo // Advisor Today;Aug2002, Vol. 97 Issue 8, p78 

    Discusses the basics of finding and choosing a direct-mail list broker. Places to obtain information on list brokers in an area; Questions need to be considered to determine if a list broker understands what the financial advisor wants to accomplish.

  • Direct Mail Success: It's All in the Names. Raphel, Murray // Art Business News;Oct2001, Vol. 28 Issue 10, p54 

    Discusses the benefits of direct mailing for the art business. Significance of the mailing list for the success of a direct mail initiative; Other factors that influence the success of direct mail; Discussion on some of the most-asked questions about mailing lists. INSET: Seven Rarely Told...

  • DIRECT MAIL.  // Applied Arts Magazine;Jan/Feb2006 Awards Annual, Vol. 21 Issue 1, p123 

    Photographs of printed advertisements for various clients that appeared in mailing lists are presented, including BC Ministry of Health and W Network.

  • Your direct-mail lists: How good are they? Joachim, Jean // Business Journal (Central New York);04/12/99, Vol. 13 Issue 13, p16 

    Identifies key factors to consider when using direct-mail lists. Kinds of lists; Sources of lists; Usage of lists; Updating of lists; Selection of target customers.

  • Make the Investment Count. Jones, Lucretia DiSanto // Advisor Today;Sep2002, Vol. 97 Issue 9, p116 

    Presents answers to the question on the effective use of mailing lists a direct mail effort. Follow-up phone calls; Referred lead; Marketing to a target group.

  • INDUSTRY ON INDUSTRY. Hudso, Dawn; Klores, Dan; Howell, Bobbie Casey // Adweek Southeast Edition;05/29/2000, Vol. 21 Issue 22, p42 

    Presents several views on the advertising and marketing industry industries in the United States. Ways to increase the perceived value of a promotion; Components of a successful promotion; Information on the causes of inaccurate Internet mailing list.

  • Cut Down on Junk Mail. DiBenedetto, Catherine // O, The Oprah Magazine;Mar2010, Vol. 11 Issue 3, p157 

    The article presents suggestions on how to avoid junk mail.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics