Turn Your Rivals' Loss Into Your Gain

Slutsky, Jeff; Slutsky, Marc
September 2007
Convenience Store News;9/17/2007, Vol. 43 Issue 12, p85
Trade Publication
The article discusses how a convenience store can increase its business when one or more of its competitors goes out of business. It is suggested that one should get the telephone number of the competitor who has closed its stores. It is stated that a former competitor's mailing list can be a very valuable asset for someone still in the business. It is suggested that one should advertise at the same place and at the same time where the former competitor did.


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