The Face of Big Oil

Belanger, Mehgan
September 2007
Convenience Store News;9/17/2007, Vol. 43 Issue 12, p74
Trade Publication
The article focuses on three marketing campaigns launched by the oil companies that focus on people, instead of products sold or quality, as a touchpoint for companies. It discusses promotional campaigns by Shell Oil Co. in 2005; Cenex Guy campaign engaging an actor to represent the brand, by CHS Inc. in October 2006 and Helios Power, an animated advertising campaign by BP in April 2007. Animated campaigns are reported to convey a message with funny actions and illustrations besides few words.


Related Articles

  • "Un-Gunk Your Car" promotion kicks-off in February.  // National Petroleum News;Jan2008, Vol. 100 Issue 1, p6 

    The article reports on the launch of the "Un-Gunk Your Car" television advertising campaign of Shell in the U.S. on February 11, 2008. The promotion is the continuation of the company's "Stop Gunky Build-up" campaign in 2007. The company rewards customers with one microfiber cleaning cloth when...

  • Shell launches Super Unleaded replacement with 4m pound campaign.  // Marketing Week;8/23/2001, Vol. 24 Issue 28, p8 

    Reports on Shell's advertising campaign to launch its Shell Optimax petroleum product in Great Britain as of August 23, 2001. Details of the advertising campaign created by J. Walter Thompson.

  • Contradiction in terms. Quilter, James // Marketing (00253650);1/31/2007, p14 

    The article reflects on the green advertising campaign of Shell Oil Co. The advertisement, which promotes Shell's V-Power high-performance fuel, features Ferrari's Formula One cars racing around city centers. This advertising campaign to minimize environmental impact contradicts by...

  • Shell's new ethical sell to focus on employees. Marsh, Harriet // Marketing (00253650);9/23/1999, p3 

    Cites Shell Oil Co.'s advertising campaign in Great Britain, that places its employees at the heart of its corporate marketing strategy. Budget for the ad campaign; Features of the TV ads; Companies which have opted to put employees at the center of their advertising.

  • Shell pours $200m into M&C Saatchi's global image drive. Tylee, John // Campaign;02/06/98, Issue 6, p1 

    Reports that Shell is expected to invest $200 million into a worldwide corporate advertising campaign to polish its image which was damaged by allegations about its environmental and human rights record. Role of M&C Saatchi in Shell's efforts; Criticism of the company's plan; Information on Shell.

  • Shell waits for no one. C.O. // Earth Island Journal;Summer97, Vol. 12 Issue 3, p11 

    Focuses on Shell Oil's entry in the petroleum sector of Peru. Allegations that Shell has disregarded its promise to respect indigenous rights; Plan by company to drill inside a reserve for the nomadic Nahua and Kugapakori peoples without their consent; Dumping of wastewater in the Peruvian...

  • Shell...  // Marketing Week;4/5/2001, Vol. 24 Issue 8, p30 

    Reports on Shell's plan to merge its service stations interests in Germany with those of rival DEA.

  • Kudu project runs out of gas.  // Finance Week;8/30/2002, NAMIBIA p13 

    Reports that oil company Shell has withdrawn from the Kudu gas field project off the coast of Namibia as of August 30, 2002. Background on the gas field project; Shell's failure to discover sufficient gas reserves in the field.

  • WHAT ADAGE.COM READERS THOUGHT. Starin, Joe; Arnold, Chris; Paltos, Robert // Advertising Age;6/28/2010, Vol. 81 Issue 26, p10 

    Excerpts are presented from comments posted on the publication's Web site evaluating an advertising campaign by Shell Oil Co.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics