TITLE

The Face of Big Oil

AUTHOR(S)
Belanger, Mehgan
PUB. DATE
September 2007
SOURCE
Convenience Store News;9/17/2007, Vol. 43 Issue 12, p74
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on three marketing campaigns launched by the oil companies that focus on people, instead of products sold or quality, as a touchpoint for companies. It discusses promotional campaigns by Shell Oil Co. in 2005; Cenex Guy campaign engaging an actor to represent the brand, by CHS Inc. in October 2006 and Helios Power, an animated advertising campaign by BP in April 2007. Animated campaigns are reported to convey a message with funny actions and illustrations besides few words.
ACCESSION #
26819782

 

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