Advertisers make mobile devices their new playground

August 2007
Wireless Asia;Aug/Sep2007, Vol. 10 Issue 4, p24
The article reports on the TNS survey, which is conducted during CommunicAsia 2007, indicating that 44% of respondents believe that mobile advertising is already booming and 26% see mobile advertising picking up by 2008. It is stated that consumers can easily react to mobile advertisements because mobile devices are used almost everywhere and in almost every situation. However, according to 38% of respondents, inappropriate pricing models will hinder the mass uptake of mobile data services.


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