TITLE

Measuring the business benefits of corporate responsibility

AUTHOR(S)
Moir, Lance
PUB. DATE
September 2007
SOURCE
Management Services;Autumn2007, Vol. 51 Issue 3, p46
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the benefits that arise from engaged corporate responsibility. Arguments that have been made for the business benefits from being responsible are enhanced reputation with customers, better employee relations and thus more retention and easier hiring of top talent, reduced operating costs and lower business risk. It is concluded that senior managers have too limited a perspective on the strategic implications of corporate responsibility and so they fail to see the many benefits that arise from engaged corporate responsibility.
ACCESSION #
26797715

 

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