Chrysler, Hearst formula: Tony spots, lots of yachts

Jackson, Kathy
December 1999
Automotive News;12/13/1999, Vol. 74 Issue 5852, pAM12
Trade Publication
Reports that DaimlerChrysler held a weekend party for potential car buyers in Newport, Rhode Island. Party's emphasis on the Chrysler-branded automobiles; Company's partnership with magazine publisher Hearst for the event.


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