TITLE

Chrysler, Hearst formula: Tony spots, lots of yachts

AUTHOR(S)
Jackson, Kathy
PUB. DATE
December 1999
SOURCE
Automotive News;12/13/1999, Vol. 74 Issue 5852, pAM12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that DaimlerChrysler held a weekend party for potential car buyers in Newport, Rhode Island. Party's emphasis on the Chrysler-branded automobiles; Company's partnership with magazine publisher Hearst for the event.
ACCESSION #
2679610

 

Related Articles

  • MEXICO won't get Smart. Lira, Guillermo // Automotive News;8/23/1999, Vol. 73 Issue 5834, p17 

    Reports on DaimlerChrysler's statement that the Smart car from the European Micro Compact will not be sold in Mexico.

  • Chrysler refocuses incentives. Teahen Jr., John K. // Automotive News;7/16/2001, Vol. 75 Issue 5939, p41 

    Reports on the revisions made by the Chrysler group of DaimlerChrysler AG on its incentives approach. Improvements to cash rebates and special financing schemes.

  • Chrysler gets German 'gates.'. Chappell, Lindsay; Child, Charles // Automotive News;4/30/2001, Vol. 75 Issue 5927, p1 

    Focuses on the use of the Mercedes-Benz approach in developing DaimlerChrysler cars in North America. Provision of less cost and fewer quality problems; Improvement in the target-setting and management process; Views of Chrysler's chief executive officer Dieter Zetsche on the benefits of the...

  • Mercedes' global sales hit all-time record. McClellan, Barbara // Ward's Auto World;Feb2001, Vol. 37 Issue 2, p13 

    Focuses on the high global sales of automobiles from the DaimlerChrysler's Mercedes-Benz division in 2000. Involvement of C-Class cars on the success; Remarks from a board member in charge of passenger cars for Mercedes and Smart divisions.

  • Hearst designs promotion for Chrysler's PT Cruiser. Halliday, Jean; Kerwin, Ann Marie // Advertising Age;3/27/2000, Vol. 71 Issue 13, p20 

    The article reports on the advertising agreement between U.S.-based DaimlerChrysler and Hearst Magazines Inc. for the launch of the Chrysler PT Cruiser automobile. The two companies are teaming up for a multifaceted, charity-tied push as part of the car's upcoming U.S. launch dubbed Cruise for a...

  • building a heritage. Kimberley, William // Automotive Engineer;May2002, Vol. 27 Issue 5, p3 

    Provides information on the Mercedes-Benz 300 SLR model manufactured by car maker DaimlerChrysler. Features and capacity of the car model; Comparison with the car model made by Maybach and Lexus; Marketing campaign launched by the DaimlerChrysler.

  • Chrysler kills Prowler a year early. Kurylko, Diana T. // Automotive News;12/24/2001, Vol. 76 Issue 5963, p6 

    Reports the decision of Chrysler Corp. to terminate the production of Prowler automobile in Detroit, Michigan. Relevance of the move to the cost cutting measure of the company; Sales decline of the automobile; Debut of the Crossfire concept.

  • Shift in viewing Mercedes scores with hot M-class. Chappell, Lindsay // Automotive News;4/6/1998, Vol. 71 Issue 5760, ps26 

    Looks at Mercedez-Benz's efforts to build a brand image with its sport utility vehicle (SUV), the M-class. The marketing strategy aimed at a youthful consumer; The M-class advertising tagline; The popularity of the Mercedes SUV in the United States; Mercedes offering a diesel engine option in...

  • Dodge turns rodeo into 2-way effort to round up buyers. Halliday, Jean // Automotive News;3/29/1999, Vol. 73 Issue 5812, pAM28 

    Discusses how DaimlerChrysler's Dodge division has turned rodeo events into two-way marketing opportunities. Dodge's use of computer technology to ensure two-way communications; Company's sponsorship of events for Dodge owners.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics