TITLE

Saab peddles with pedals

AUTHOR(S)
Collins, Nathan
PUB. DATE
December 1999
SOURCE
Automotive News;12/13/1999, Vol. 74 Issue 5852, pAM12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing and corporate endorsement deal between car company Saab Cars USA Inc. and Gary Fisher's mountain bike team. Deal as part of the car company's efforts to appeal to hobbyists.
ACCESSION #
2679607

 

Related Articles

  • Winds of change. Keebler, Jack // Automotive News;6/12/1995, Vol. 69 Issue 5609, p8 

    Reports on the sales performance of Saab Cars USA Inc.'s automobiles with V-6 engines. Factors affecting the sales of the company's V-6 cars.

  • Saab takes cars to prospects' doors without dealers. Chappell, Lindsay // Automotive News;2/12/1996, Vol. 70 Issue 5645, p6 

    Reports on a program introduced by Saab Cars U.S.A. that allows prospective customers to bypass their local dealers to test drive a Saab, courtesy of the factory. Program's system of operation.

  • Saab plans $35 million 9-3 campaign. Cantwell, Julie // Automotive News;5/13/2002, Vol. 76 Issue 5983, p4 

    Provides information about the marketing plans of Saab Cars USA Inc. for the year 2002. Allocation of funds for product promotions; Need of increasing sales; Analysis of the inventory returns.

  • Saab tailors Web site for each of its visitors. Harris, Donna // Automotive News;9/15/1997, Vol. 71 Issue 5731, p16 

    States that Saab Cars USA Inc. is testing a World Wide Web site. The obstacles and goals for online dealerships; Details on how Saab's Internet survey works.

  • Saab launches 9-3 online sweepstakes. Halliday, Jean // Automotive News;10/28/2002, Vol. 77 Issue 6009, p22 

    Reports that Saab Cars USA is expected to launch an online media promotion campaign for its 9-3 sports sedan on October 2002. Site where visitors can register themselves to win a car; Comments of Colin Price, Saab's internet marketing manager on the advertizing campaign in the internet;...

  • Saab Awards Franchise to Marvin K. Brown Auto Center.  // San Diego Business Journal;10/22/2001, Vol. 22 Issue 43, p3A 

    Announces the Saab retail partner of the Saab Cars USA, Inc. in San Diego, California.

  • Saab's new 9-5 model gets added push from mailing. Krol, Carol // Advertising Age;7/13/1998, Vol. 69 Issue 28, p22 

    Focuses on Saab Cars USA and its four-part mailing promoting its Saab 9-5 automobile. Brief description of the initial piece created by Martin Agency in Virginia; Comments from Chuck Mayer, global relationship marketing manager for Saab; Goal of the mailing to prospective customers; Sales...

  • Interaction over impressions. Kelly-Ennis, Debra // Advertising Age;8/30/2004, Vol. 75 Issue 35, p15 

    Reports on the market performance of Saab Cars USA. Rate of improvement in retail sales; Information on products to be introduced in 2004 and 2005; Methods used in the marketing strategy of the automobile company.

  • Saab ad campaign is jet-propelled. Bowens, Greg // Automotive News;10/31/2005, Vol. 80 Issue 6174, p28 

    This article reports that a new marketing campaign by Saab Cars USA Inc. links the performance of its luxury vehicles to Saab's aircraft heritage. Saab executives says that the "Born From Jets" brand campaign, which was launched on October 23, 2005 is the most comprehensive advertising effort in...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics