TITLE

Joy at Jaguar: Ad packs a wallop

AUTHOR(S)
Halliday, Jean
PUB. DATE
December 1999
SOURCE
Automotive News;12/13/1999, Vol. 74 Issue 5852, pAM4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the magazine advertisement created by New York City-based advertising agency Ogilvy and Mather for the Jaguar S-Type automobile. Print advertisement's consumer recall performance.
ACCESSION #
2679595

 

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