TITLE

All-white RV ads are a mistake

AUTHOR(S)
Woodyard, Michael
PUB. DATE
December 1999
SOURCE
Automotive News;12/13/1999, Vol. 74 Issue 5852, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the television advertising campaign launched by the recreational vehicle industry in the United States as of December 13, 1999. Industry's failure to feature ethnic actors in the commercials.
ACCESSION #
2679594

 

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