TITLE

Cosvi proclaims the values of the co-op movement

AUTHOR(S)
Albanese, Lorelei
PUB. DATE
June 2007
SOURCE
Caribbean Business;6/21/2007, Vol. 35 Issue 24, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article features the launch of an advertising campaign by Cosvi, the Spanish acronym for the Puerto Rico Life Insurance Cooperative, under the tagline "We are a team; we are Puerto Rico." The advertisement is a 30-second television sport which conveys the values of cooperativism. Cosvi's logo is being represented with a modern silvery sphere that encompasses the colors associated with cooperative values of unity, service, solidarity, hope, dreams, courage and humility.
ACCESSION #
26774942

 

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