TITLE

Up against the chattering masses

AUTHOR(S)

Kilby, Nathalie

PUB. DATE

September 2007

SOURCE

Marketing Week (01419285);9/6/2007, Vol. 30 Issue 36, p37

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

The article discusses the social networking which has created severe problems in several companies in Great Britain. According to Andrew Bernstein, chief executive at Cymfony, two-thirds of online consumers are visiting social networking sites which have increases to 414 percent since 2004. The executive added that, global multinationals are recognizing social networks played a huge role in shaping consumers purchasing decisions.

ACCESSION #

26774672

Tags: ONLINE social networks;  EXECUTIVES;  BERNSTEIN, Andrew;  CYMFONY Inc.;  PURCHASING

 

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