TITLE

Homeserve and M&S team up for insurance venture

AUTHOR(S)
Kilby, Nathalie
PUB. DATE
September 2007
SOURCE
Marketing Week;9/13/2007, Vol. 30 Issue 37, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the merger of Homeserve GB, the home emergency call-out and insurance business, and Marks & Spencer to provide a branded holiday insurance product in Great Britain. The product, which will be sold through M&S offers customers insurance cover on their home while they are on holiday. The deal is claimed to be the first of a series of partnerships with household brand names which seeks to build its customer base and promote awareness.
ACCESSION #
26757515

 

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