Reaching the Hispanic market

Barnes, Marc
September 2007
Furniture/Today;9/17/2007, Vol. 32 Issue 3, p12
Trade Publication
The article presents information on marketing products to Hispanic population living in the U.S. The author suggests that the key to selling successfully to the expanding Hispanic population is to learn about the Hispanic customers and their culture. According to Robert Capo, marketing officer of El Dorado Furniture, making an effort to understand customers is very important. It is stated that another method to target the Hispanic market is to develop products specifically for them. INSET: Successful brands create a relationship with Hispanics.


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