TITLE

La-Z-Boy launches comfort-keyed ad drive

PUB. DATE
September 2007
SOURCE
Furniture/Today;9/17/2007, Vol. 32 Issue 3, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the new advertising campaign launched by the furniture manufacturer La-Z-Boy Inc. The new advertisement highlights the key attribute of its products through the tagline "Comfort." It presents a humorous approach to furniture buying and shows how busy life can be these days. The new marketing campaign was launched on television and online and print advertising is likely to follow.
ACCESSION #
26756121

 

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