Hayes, Dade
September 2007
Daily Variety;9/18/2007, Vol. 296 Issue 55, p5
Trade Publication
The article reports that AOL LLC has created a business unit called Platform A to increase the efficiency of its advertising business. It is reported that AOL will provide quality, scale and measurable results through Platform A to the advertisers. It is stated that since Time Warner Inc. has completed its transition from a subscription to advertising-based business, many senior executives will join AOL in Manhattan, New York City.


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