TITLE

MAXIMIZING THE SUCCESS OF NEW PRODUCTS

PUB. DATE
October 2007
SOURCE
Black Enterprise;Oct2007, Vol. 38 Issue 3, p70
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on how to drive market expansion and rev up the company's product-launch efforts in a competitive marketplace. It suggests that marketing executives need to identify products that are aligned with your company's strategic vision, mission, goals, and objectives. They must also conduct adequate product planning, market analyses, competitive research, feasibility assessments, and an outline launch plan before beginning development.
ACCESSION #
26754690

 

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