Clarke, Steve
September 2007
Daily Variety;9/17/2007, Vol. 296 Issue 54, p8
Trade Publication
The article reports on News Corp. chief operating officer Peter Chernin's call on British television executives to adopt innovative strategies. According to Chernin, the television broadcasting industry is a complex market and creative, risk-taking strategies are important. Chernin adds that executives should treat every single person in their companies as creative.


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